Press

"Béatus is a brand seven years in the making. The original founder, Gabriel Reboh, created the product line after spending several years in France..."

"Artistic director and founder, Gabriel Reboh, and American brewing family, the Buschs, have collaborated on Béatus, a collection of fine..."

"Paris-based fragrance company Béatus recently released six new scents. Giverny ($180) is the standout scent of all the options..."

"Béatus: The New Clean Fragrance Brand That Beer Helped Build"

"If you love forest-y scents, this one is a banger. The woodsy vibes are balanced out with grapefruit, tonka bean, vetiver, oud and leather..."

"La nouvelle marque de parfum propre que la bière a aidé à construire"

"The clean fragrance category has a new nature-inspired contender: Béatus. With help from a beer family dynasty, the Paris-based..."

"These 25 Patchouli Perfumes Will Make You Smell Like Pure $$$"

"Ladies (and gents)… sometimes our men just do not know how to take care of themselves when it comes to scent…"

"Busch Family Debuts Luxury Fragrance Collection, Béatus, at Neiman Marcus"

"Billy Busch Introduces Luxury Fragrance Line Béatus"

"Offering a well-balanced, sustainably produced fragrance at an affordable price is a key pillar of the Béatus brand..."

"FRAGRANCE LINE BEATUS DEBUTS AT NEIMAN MARCUS"

"Photo Gallery: Billy Busch Luxury Fragrance Launch Party at Neiman Marcus"

"Want to Smell Like a French Girl? This New Parisian Perfume Will Be Your Next Go-To Scent"

"Béatus is a new name in fragrance that marries French and American scent sensibilities..."

"20 New Spring Fragrances to Add to Your Perfume Wardrobe"

"The blend of bitterness and woodiness may not make sense on paper, but the sum is vibrant brilliance"

"Of the six creations that make up the brand’s debut, Haute Futaie Eau de Parfum is the most complex and contrasting..."

"The Busch Family Collaborates With Celebrity Stylist Gabriel Reboh on New Clean Fragrance Line"

"This uplifting unisex fragrance blends a floral bouquet surprisingly well with patchouli and vanilla base notes..."

"With the delightful fragrance of Alhambra, you’ll smell like you’re in a floral garden on a sunny day..."

"Fine Fragrance Category Finishes on a High Note"

"20 BEST TAURUS GIFTS THAT TOTALLY PAMPER THE LOVABLE BULLS IN YOUR LIFE"

"12 best luxury fragrances new for spring 2022 to try right now"

"13 NEW PERFUMES TO TEST OUT"

"137 Mother’s Day Gift Ideas She’ll Actually Love"

"40 Memorial Day Weekend Beauty Sales You Need to Know About"

"Summer beauty must-haves from Milly Almodovar"

"25 Best Patchouli Perfumes for Every Scent Preference"